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Capital CJD Proudly Supports Tread Lightly!



Article Date: Wed, July 27, 2011

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Tread Lightly!® is a national nonprofit organization with a mission to promote responsible outdoor recreation through ethics education and stewardship. The organization was launched in 1985 by the US Forest Service and became a nonprofit organization in 1990.
Tread Lightly!’s educational message, along with its training and restoration initiatives, are strategically designed to instill an ethic of responsibility in a wide variety of outdoor enthusiasts and the industries that serve them. The program’s goal is to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s core focus is on people that use or are affected by motorized and mechanized vehicles. The organization offers unique programs and services to help remedy growing recreation issues. The federal government officially recognizes the organization as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles.
 
Spectrum of Stakeholders
Stakeholders include government agencies, industry, media, conservation groups, recreation clubs and concerned individuals who share a common goal—to find a balance between humans and nature. Our federal partners include the National Park Service, US Forest Service, Bureau of Land Management, Bureau of Reclamation, and the Army Corps of Engineers.
 
Education and Training
Tread Lightly! is the nation’s only source for a full line of motorized and non-motorized outdoor ethics training and education. Tread Lightly!’s educational materials include: guidebooks, quick-tip brochures, a hunting education curriculum, an online awareness course, how-to videos, teaching materials, and a line of children’s materials based on Tread Lightly!’s squirrel mascot, Lightfoot®.
Tread Lightly! also developed a nationally recognized program called Tread Trainer™. Tread Trainer is a training course designed to produce volunteer instructors of the Tread Lightly! ethic all over the country.
 
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The Sokal Media Group
Advertising Agency Raleigh Charlotte NC


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